Nov. 20, 2022
Presentation Script
**Slide 5**
Why they failed in Korea? First according to the company official, they closed the first restaurant in 3 years after they opened in 2007 because of high rent. Hooters was located in Apgujeong, Gangnam and Yongsan. Also, high labor cost was the reason. To keep the image of Hooters, they hired 7 to 10 girls in one branch and paid 10000 won to the girls. Considering the minimum wage was 4000won at that time, it was high costs.
Another reason was Cultural difference. In the early 2000s, Korean society was more conservative. Many people was more closed minded and view Hooters as too provocative restaurant. In fact, Hooters Korea struggled to hire Korean Hooters girls and had to hire foreign workers.
Last but not least, their localization was lack. The chicken wings, which is hooter’s main food and other food were not enough to appeal to Korean customers. For that reason, usually, over 80% of customers were foreigners.
Then how Hooters could have been better and successful?
**Slide 6**
I suggest 2 strategies. One is bringing Hoots and localizing. As I just said, Hooter’s food and their sexy girls were not appealing to Korean customers. Hooters have another brand called “Hoots”. They sell the chicken wings like Hooters but there aren’t waitresses in short shorts. They need to adapt and localize the food and service to offer a greater global appeal.
The other strategy is Advertisement. When Hooters entered Korean market in 2007, there were limits to advertise Hooters effectively. Nowadays we have like Instagram and other social media to advertise a lot on the internet but at that time, there weren’t many ways to promote the brand in a positive way. So the word of mouth may got the images which the company would haven’t intended. To fix that problem, I think they needed different advertisement and marketing strategy.
Presentation Script
**Slide 5**
Why did they failed in Korea?
First, according to the company official, they closed the first restaurant in 3 years after they opened in 2007 because of high rent.
Hooters was located in Apgujeong, Gangnam and Yongsan.
Also, high labor cost was another reason.
To keep the image of Hooters, they hired 7 to 10 girls in one branch and paid 10000 won to the girls.
Considering the minimum wage was 4000won at that time, it was high costs.
Another reason was Ccultural difference.
In the early 2000s, Korean society was more conservative.
Many people was moere closed minded and viewed Hooters as too provocative. / Many people were closed minded and viewed Hooters as too provocative for a restaurant.
In fact, Hooters Korea struggled to hire Korean Hooters girls and had to hire foreign workers.
Last but not least, their localization was lacking.
Their chicken wings, which is hHooter’s main food, and other food were not enough to appeal to Korean customers.
Then how could Hooters could have been better and successful?
**Slide 6**
I suggest 2 strategies.
One is bringing Hoots and localizing.
As I just said, Hooter’s food and their sexy girls were not appealing to Korean customers.
Hooters have another brand called “Hoots”.
They sell the chicken wings like Hooters but there aren’t waitresses in short shorts.
They need to adapt and localize the food and service to offer a greater global appeal.
The other strategy is Aadvertisement.
When Hooters entered Korean market in 2007, there were limits to advertise Hooters effectively.
Nowadays we have things like Instagram and other social media to advertise a lot on the internet but at that time, there weren’t many ways to promote the brand in a positive way.
So the word of mouth may got thehave given the wrong images, which the company wouldn't haven’t intended for.
I wasn't fully sure what you were saying here. :)
To fix that problem, I think they needed different advertisement and marketing strategyies.
Feedback
Great job! Very interesting to see the differences in other countries. :)
Presentation Script
Why have they failed in Korea?
First, according to the company official, they closed the first restaurant in 3 years after they opened in 2007 because of high rent.
Hooters (was located/had locations) in Apgujeong, Gangnam, and Yongsan.
Also, high labor cost was another reason (for their closure).
*The* reason implies it is the *only* reason.
To keep (up) the image of Hooters, they hired 7 to 10 girls in oneat each branch and paid 10000 won to the girlsthe girls 10000 won.
Considering the minimum wage was 4000 won at that time, it was a high costs.
Another reason was Ccultural differences.
In the early 2000s, Korean society was more conservative.
Many people wasere more closed minded and viewed Hooters as too provocative of a restaurant.
In fact, Hooters Korea struggled to hire Korean Hooters girls and had to hire foreign workers.
Last but not least, their localization was lacking.
The chicken wings, which is hHooter’s main food, and other food (items) were not enough to appeal to Korean customers.
One is bringing Hoots and localizing.
As I just said, Hooter’s food and their sexy girls were not appealing to Korean customers.
Hooters have another brand called “Hoots”.
They sell the chicken wings like Hooters but there aren’t waitresses in short shorts.
They need to adapt and localize the food and service to offer a greater global appeal.
The other strategy is Aadvertisement.
When Hooters entered the Korean market in 2007, there were limits to advertise Hooters effectivelyon how Hooters could advertise.
Nowadays we have (apps) like Instagram and other social media to advertise a lot on the internet, but at that time, there weren’t many ways to promote the brand in a positive way.
So the word of mouth may got thehave spread images which the company wouldn't haven’t intended.
To fix that problem, I think they needed a different advertisement and marketing strategy.
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Presentation Script This sentence has been marked as perfect! This sentence has been marked as perfect! |
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**Slide 5** This sentence has been marked as perfect! |
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Why they failed in Korea? Why have they failed in Korea? Why did they fail |
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First according to the company official, they closed the first restaurant in 3 years after they opened in 2007 because of high rent. First, according to the company official First, according to the company official, they closed the first restaurant |
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Hooters was located in Apgujeong, Gangnam and Yongsan. Hooters (was located/had locations) in Apgujeong, Gangnam, and Yongsan. This sentence has been marked as perfect! |
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Also, high labor cost was the reason. Also, high labor cost was another reason (for their closure). *The* reason implies it is the *only* reason. Also, high labor cost was another reason. |
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To keep the image of Hooters, they hired 7 to 10 girls in one branch and paid 10000 won to the girls. To keep (up) the image of Hooters, they hired 7 to 10 girls This sentence has been marked as perfect! |
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Considering the minimum wage was 4000won at that time, it was high costs. Considering the minimum wage was 4000 won at that time, it was a high cost This sentence has been marked as perfect! |
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Another reason was Cultural difference. Another reason was Another reason was |
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In the early 2000s, Korean society was more conservative. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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Many people was more closed minded and view Hooters as too provocative restaurant. Many people w Many people w |
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In fact, Hooters Korea struggled to hire Korean Hooters girls and had to hire foreign workers. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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Last but not least, their localization was lack. Last but not least, their localization was lacking. Last but not least, their localization was lacking. |
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The chicken wings, which is hooter’s main food and other food were not enough to appeal to Korean customers. The chicken wings, which is Their chicken wings, which is |
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For that reason, usually, over 80% of customers were foreigners. |
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Then how Hooters could have been better and successful? Then how could Hooters |
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**Slide 6** This sentence has been marked as perfect! |
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I suggest 2 strategies. This sentence has been marked as perfect! |
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One is bringing Hoots and localizing. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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As I just said, Hooter’s food and their sexy girls were not appealing to Korean customers. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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Hooters have another brand called “Hoots”. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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They sell the chicken wings like Hooters but there aren’t waitresses in short shorts. This sentence has been marked as perfect! They sell |
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They need to adapt and localize the food and service to offer a greater global appeal. This sentence has been marked as perfect! This sentence has been marked as perfect! |
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The other strategy is Advertisement. The other strategy is The other strategy is |
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When Hooters entered Korean market in 2007, there were limits to advertise Hooters effectively. When Hooters entered the Korean market in 2007, there were limits This sentence has been marked as perfect! |
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Nowadays we have like Instagram and other social media to advertise a lot on the internet but at that time, there weren’t many ways to promote the brand in a positive way. Nowadays we have (apps) like Instagram and other social media to advertise a lot on the internet, but at that time Nowadays we have things like Instagram and other social media to advertise a lot on the internet but at that time |
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So the word of mouth may got the images which the company would haven’t intended. So So I wasn't fully sure what you were saying here. :) |
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To fix that problem, I think they needed different advertisement and marketing strategy. To fix that problem, I think they needed a different advertisement and marketing strategy. To fix that problem, I think they needed different advertisement and marketing strateg |
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