Media and the presidential election

How do the media influence the outcomes of U.S. presidential elections?

On November 5, the American people will have to make a decisive choice for their country and to some extent even for the world. This will be the day of the presidential election but today many Americans still don’t know who they are going to vote for. The two parties are doing their best to gain votes from swing voters. They use social media as a tool for their campaign. This begs the following question: How can social media and media in general affect the final result?
To start with, in the US most media are not neutral, which means that the candidates will either come in for harsh or be applauded whether they are Democrat or Republican. So, those who watch these media will be influenced by the message these media are sharing. To be clear, if you keep watching videos portraying Kamala Harris as a fool, there is little chance you decide to vote for her.
Moreover, social media help a lot the candidates, as social media are a cheaper and great way to get publicity. Just look at what Donald Trump did back in 2016 when he used social media to win the election. There is no denying that social media are taking an ever greater place in presidential campaigns.
If the media can hold a strong sway over the election, this is also because of those people who still haven’t made their choice on whether they are going to vote for Trump or Harris. Media can help those people settle that problem, indeed those people called “swing voters” can easily be influenced by the content they are watching, especially on social media, as they will only find content based on what they love.
As for young voters, both Parties try to gain their votes. Young voters are really important, here’s two reasons why: First, if you can get a young voter to vote for your Party, you can get someone who could eventually vote for you for their whole life. Second, young voters statistically don’t vote as much as they should, so there is a lot to win among young voters.
Those facts highlight how important young voters and swing states are for the presidential election. These are the votes the candidates should both be looking for and media can help them gain momentum in swing states. For instance, Trump was working at some McDonald in Pennsylvania and people could watch him making fries and serving customers online. I think he put social media to good use because now many more people will appreciate him. And I feel like when it comes to getting publicity or being appreciated on social media, Trump got it. Here’s why: He was literally charged with several crimes less than a year ago and it looks like he’s appreciated and another interesting fact is that he took black men’s votes from the Democrats’ hand. Many black men endorse Trump on social media and claim that the Democrats have done less than Trump to help them. I view that as another way to foster his campaign, let alone since black men didn’t shift their stance after former President Obama asked them to vote for Harris. Black people supporting Trump can also lead to many more votes for him, as social media and media in general have had an ever stronger sway over people’s minds.
All in all, I think social media is the thing that will help a lot the two candidates, as this is now a way to look cooler and nicer to the youth, but also to gain swing voters’ votes and even to succeed in gaining swing states.