IELTS Writing Task 2 Essay

If the product is good and meets consumer needs then advertising is unnecessary.

To what extent do you agree or disagree?

My essay: Some individuals believe that advertising becomes unnecessary when a product is of high quality and satisfies consumer requirements.

I completely disagree as even top-notch products can fail to reach their intended audience and get overshadowed by competitors if they lack proper advertising.

One primary reason why advertising remains crucial even for exceptional products is the need to create awareness.

Without advertising, even the most exceptional product may go unnoticed by the target audience.

This can lead to increased sales and market penetration.

Studies have shown that consumers are more likely to consider and purchase products that they are familiar with, which can be achieved through effective advertising strategies.

Another key reason why companies with high-quality products still need to invest in advertising is to gain a competitive advantage.

In today's fiercely competitive market where numerous companies offer similar products catering to consumer needs, simply having a good product may not be enough to succeed.

With effective advertising strategies, companies can highlight their products’ unique selling points and establish a favorable perception among consumers, building a brand identity and differentiating themselves from rivals.

Without advertising, even a great product may fade into the background as competitors who invest in marketing create a stronger presence in the market.

For example, through catchy slogans, memorable jingles, and engaging commercials, McDonald’s creates a distinctive brand image, stays top-of-mind, and stands out among several similar-quality fast-food chains.

In conclusion, investing in advertising is essential for businesses, regardless of the quality and suitability of their products for customer needs.

It allows them to gain visibility, awareness, and competitive advantage, thereby increasing sales and market share.

IELTS Writing Task 2 Essay

To what extent do you agree or disagree?

One primary reason why advertising remains crucial even for exceptional products is the need to create awareness.

Without advertising, even the most exceptional product may go unnoticed by the target audience.

However, strategic advertising campaigns, such as television commercials, online ads, and social media promotions, can bring attention to the product, ensuring that potential customers are aware of its existence and quality.

This can lead to increased sales and market penetration.

Studies have shown that consumers are more likely to consider and purchase products that they are familiar with, which can be achieved through effective advertising strategies.

Another key reason why companies with high-quality products still need to invest in advertising is to gain a competitive advantage.

With effective advertising strategies, companies can highlight their products’ unique selling points and establish a favorable perception among consumers, building a brand identity and differentiating themselves from rivals.

Without advertising, even a great product may fade into the background as competitors who invest in marketing create a stronger presence in the market.

For example, through catchy slogans, memorable jingles, and engaging commercials, McDonald’s creates a distinctive brand image, stays top-of-mind, and stands out among several similar-quality fast-food chains.

In conclusion, investing in advertising is essential for businesses, regardless of the quality and suitability of their products for customer needs.

It allows them to gain visibility, awareness, and competitive advantage, thereby increasing sales and market share.