IELTS Writing Task 2 Essay

lethanhhang

Sept. 5, 2023

IELTS Writing Task 2 Essay

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Certain businesses utilize sports sponsorship as part of their marketing strategy. While some believe this approach is advantageous, others argue that it comes with drawbacks. In my opinion, sports sponsorship can have both advantages and disadvantages.

"When a company sponsors a sports event, its logo can be displayed around the venue and on athletes' gear. This helps the event's audience become aware of the sponsoring companies, which can influence their purchasing decisions as people are more likely to buy products they are familiar with. This impact becomes especially significant when they sponsor major events like the Olympics or the FIFA World Cup, which draw in millions or even billions of viewers. Moreover, the positive associations and emotions people have for specific sports events, teams, or athletes can transfer to the companies that sponsor them. This enhances the sponsors’ public image, attracting customers to choose them over competitors. For instance, Coca-Cola's sponsorship of the World Cup allows the brand to align itself with the excitement, joy, and positive emotions that fans experience during the tournament.

However, such marketing strategies can also lead to negative outcomes. If the sponsored event, team, or athlete becomes involved in controversies, scandals, or negative publicity, the sponsor can be negatively associated with those issues. Its reputation and public image can be damaged, and it may even face backlash and protests as a result. For example, Nike faced backlash for their endorsement deal with cyclist Lance Armstrong, who was stripped of his Tour de France titles and admitted to doping. Additionally, sponsoring sports, especially for high-profile events or teams, can be costly. If the expected returns on investment don't materialize, the finance of the sponsor can be strained. A prime example of this is Vodafone, which faced financial challenges due to the escalating expenses of its sponsorship with Manchester United and chose to discontinue its contract in 2005.

In conclusion, while sponsoring sports can help companies increase their visibility, recognition, and brand image, it also carries the risk of reputation damage and financial strain.

en 1

Correct

Corrections

nefare

IELTS Writing Task 2 Essay

Some companies sponsor sports as a way to advertise themselves.

Some people think it is good, while others think there are disadvantages to this.

Discuss both sides and give your opinion.

Certain businesses utilize sports sponsorship as part of their marketing strategy.

While some believe this approach is advantageous, others argue that it comes with drawbacks.

In my opinion, sports sponsorship can have both advantages and disadvantages.

"When a company sponsors a sports event, its logo can be displayed around the venue and on athletes' gear.

This helps the event's audience become aware of the sponsoring companies, which can influence their purchasing decisions as people are more likely to buy products they are familiar with.

This impact becomes especially significant when they sponsor major events like the Olympics or the FIFA World Cup, which draw in millions or even billions of viewers.

Moreover, the positive associations and emotions people have for specific sports events, teams, or athletes can transfer to the companies that sponsor them.

This enhances the sponsor's’ public image, attracting customers to choose them over competitors.

We can say sponsor (singular) here as we are discussing them in general / as an example. If you leave it as plural, you need to change public image to plural too - "the sponsors' public images," but to me the former is better and simpler.

For instance, Coca-Cola's sponsorship of the World Cup allows the brand to align itself with the excitement, joy, and positive emotions that fans experience during the tournament.

However, such marketing strategies can also lead to negative outcomes.

If the sponsored event, team, or athlete becomes involved in controversies, scandals, or negative publicity, the sponsor can be negatively associated with those issues.

Its reputation and public image can be damaged, and it may even face backlash and protests as a result.

For example, Nike faced backlash for their endorsement deal with cyclist Lance Armstrong, who was stripped of his Tour de France titles and admitted to doping.

Additionally, sponsoring sports, especially for high-profile events or teams, can be costly.

If the expected returns on investment don't materialize, the finance of the sponsor can be strained.

A prime example of this is Vodafone, which faced financial challenges due to the escalating expenses of its sponsorship with Manchester United and chose to discontinue its contract in 2005.

In conclusion, while sponsoring sports can help companies increase their visibility, recognition, and brand image, it also carries the risk of reputation damage and financial strain.

Feedback

Really good!

lethanhhang

Sept. 6, 2023

Thank you very much.

IELTS Writing Task 2 Essay