How to make your content go viral

Nov. 3, 2022

How to make your content go viral

Many companies want their company name to be well known. To achieve this goal, they use ad campaigns and spend a lot of money on attracting clients. Are there any other ways to attract people to your company? Actually, yes, and this is viral content. Here I'll describe how to produce viral content and make it...well, viral.

What is viral content?
It is content people share because they like it. Do you remember the last time you sent a funny photo of a kitten to a friend? Another example of viral content is the Ice Bucket Challenge, where people pour cold water on their heads. Everywhere on Instagram were videos of people with buckets, don't you remember? Surely, this content was highly viral.

Which type of content can be viral? In general, it can be anything: photos, videos, memes, GIFs, etc. The possibility of content going viral depends not on its format, but on the fantasy of its creators.

So how to create viral content? Let's find out.

Get to know your audience
Do some research first. Do you know who your customers are? Check what they like, what inspires them, which platforms they prefer, and where they spend their free time. The portrait of your audience will help you understand what makes them interested. So there will be more chances for you to create something highly viral.

Also check your competitors and the type of content they're creating. Keep in mind that you should produce something better than your rivals' content.

Be authentic
When you check your auditory and competitors, it's time to brainstorm some ideas. Write down everything that comes to your mind, even if some of it seems weird.

Also it's important not to repeat your competitors' ideas. The more authentic the content you make, the better the chances you'll stand out from everyone else. So don't be afraid to create something original and unique.

Capture your audience's attention
Create killer headlines
Needless to say that your headlines should be engaging. More than that, you need to make killer headlines that entice readers to open your post and read, read, read. Let's face it: nobody wants to read boring texts, so keep this in mind when writing headlines. Begin with a provocative phrase, or hook the readers' interest with an unusual question. With a compelling headline, you increase the chances that customers will at least open your text.

Get Visual
Images and videos engage people far better than anything else. We should keep this in mind when producing our content. Create a colourful infographic or funny gif, video, or collage; everything depends only on your imagination.

Write clearly
Create a clear message that is appealing to your audience. There's no need for complex explanations and details. Forget about the pros and cons, AIDA formulas, and so on. Just make it funny and simple. Your customers will be ready to buy anything from you if you achieve this goal. Dull reports and long reads almost never become viral.

Use CTA
It should be easy for people to contact you after interacting with your content. Include a call-to-action and a link to your site to help customers check out your products. It's an extremely crucial step, without which all your viral efforts can be all for nothing, so don't forget it. So, add anything: CTA, link to the company's site, phone number, social media account, etc.

Promote
Content can become viral accidentally, but we can't rely on fate in marketing. There's no need to create a bunch of ad campaigns for viral content, but one or two will be useful. Ad campaigns will help you support your content and reach your audience faster.

Analyse
It's the crucial step that helps you understand if your efforts were successful. Check out how many people visited your target page, which parts of your post or article they read, and which buttons they clicked. Figure out how many leads you get and how many people leave without buying anything. This data will help you to improve your content and ads later.

Repeat
It's well known that first attempts at making anything are often unsuccessful, whether we talk about content or anything else. It's highly possible that your first viral piece of content will not become viral at all. Even so, it doesn't mean you should give up. The core principle of content is that you should be ready to make changes and test, test, test. You can change headlines or photos, improve your message, or rewrite the text on the CTA button. Eventually, these changes may attract your customers and make them advocates for your brand.

en 1

Correct

Corrections

lomax

How to make your content go viral

Many companies want their company name to be well known.

To achieve this goal, they use ad campaigns and spend a lot of money on attracting clients.

Are there any other ways to attract people to your company?

Actually, yes, and this is viral content.

Here I'll describe how to produce viral content and make it...~~. W~~ well, viral.

Pedantic so feel free to ignore, but I was taught that you use 3 dots in an ellipsis when you are not actually ending the sentence there, which you aren't doing as otherwise the "well, viral" bit doesn't make sense as a standalone sentence.

What is viral content?

It is content people share because they like it.

Do you remember the last time you sent a funny photo of a kitten to a friend?

Another example of viral content is the Ice Bucket Challenge, where people pour cold water on their heads.

Everywhere on Instagram were videos of people with buckets, don't you remember?

Surely, this content was highly viral.

Which type of content can be viral?

In general, it can be anything: photos, videos, memes, GIFs, etc.

~~Content's "~~The possibility of content going viral~~ity"~~ depends not on its format, but on the fantasy of its creators.

I would phrase it as I have, as I don't think "virality" works here. Could you clarify what you mean by "fantasy"? Do you mean their imagination?

So how to create viral content?

Let's find out.

Get to know your audience

Do some research first.

Do you know who your customers are?

Check what they like, what inspires them, which platforms they prefer, and where they spend their free time.

The portrait of your audience will help you understand what makes them interested.

So, there w~~ould~~ill be more chances for you to create something highly viral.

Also check your competitors and the type of content they're creating.

Keep in mind that you should produce something better than your rivals' content.

Be authentic

When you check your auditory and competitors, it's time to brainstorm some ideas.

Write down everything that comes to your mind, even if some of it seems weird.

Also it's important not to repeat your competitors' ideas.

The more authentic the content you make, the better the chances you'll stand out from everyone else.

So don't be afraid to create something original and unique.

Capture your audi~~tory~~ence's attention

"Audience" is a more common way of referring to the "auditory" (but feel free to use "auditory", just bear this in mind). Also, regardless of which word you use, you need the possessive when referring to their attention

Create killer headlines

There's no need to mention that your headlines should be engaging.

Another way to say "There's no need to mention that..." is "It goes without saying that..." or "Needless to say, ...". For example, "Needless to say, your headlines should be engaging.". I mention this because your phrasing is fine but a bit unnatural.

More than that, you need to make killer headlines that entice readers to open your post and read, read, read.

Let's face it: nobody wants to read boring texts, so keep this in mind when writing headlines.

Begin with a provocative phrase, or hook the readers' interest with an unusual question.

With a compelling headline, you increase the chances that customers will at least open your text.

Get Visual

Images and videos engage people far better than anything else.

We should keep this in mind when producing our content.

Create a colourful infographic or funny gif, video, or collage; everything depends only on your imagination.

Write clearly

Create a clear message that is appealing to your audience.

There's no need for complex explanations and details.

Forget about the pros and cons, AIDA formulas, and so on.

Just make it funny and simple.

Your customers will be ready to buy anything from you if you achieve this goal.

Dull reports and long reads almost never become viral.

Use CTA

It should be easy for people to contact you after interacting with your content.

Include a call-to-action and a link to your site to help customers check out your products.

It's an extremely crucial step, without which all your viral efforts can be all for nothing, so don't forget it.

So, add anything: CTA, link to the company's site, phone number, social media account, etc.

Promote

Content can become viral accidentally, but we can't rely on fate in marketing.

There's no need to create a bunch of ad campaigns for viral content, but one or two will be useful.

Ad campaigns will help you support your content and reach your audience faster.

Analyse

It's the crucial step that helps you understand if your efforts were successful.

Check out how many people visited your target page, which parts of your post or article they read, and which buttons they clicked.

Figure out how many leads you get and how many people leave ~~before~~without buying anything.

This data will help you to improve your content and ads later.

Repeat

It's well known that first attempts at making anything are often unsuccessful, whether we talk about content or anything else.

You're trying to emphasise this sentence, so I would either say "It's *well* known that..." or "It's a known fact that..."

It's highly possible that your first viral piece of content will not become viral at all.

Even so, it doesn't mean you should give up.

The core principle of content is that you should be ready to make changes and test, test, test.

You can change headlines or photos, improve your message, or rewrite the text on the CTA button.

Eventually, these changes may attract your customers and make them advocates for your brand.

Feedback

Very well written article

Rumble_Bumble

Nov. 4, 2022

Here I'll describe how to produce viral content and make it...~~. W~~ well, viral.

thank you, I like to be accurate in details so it's a useful piece of advice :)

Rumble_Bumble

Nov. 4, 2022

~~Content's "~~The possibility of content going viral~~ity"~~ depends not on its format, but on the fantasy of its creators.

yeah, I mean imagination. Honestly, I don't see the clear difference between "fantasy" and "imagination". Is there any?
And you did great work with rephrasing, thank you. I should be more precise with words 😊

Rumble_Bumble

Nov. 4, 2022

Capture your audi~~tory~~ence's attention

thank you!

Rumble_Bumble

Nov. 4, 2022

There's no need to mention that your headlines should be engaging.

that you, I'll keep it in mind 🙏

Rumble_Bumble

Nov. 4, 2022

It's well known that first attempts at making anything are often unsuccessful, whether we talk about content or anything else.

thank you, it's a good detail

Rumble_Bumble

Nov. 4, 2022

thank you so much for your help and opinion! It was useful and interesting to follow your comments 🙏

lomax

Nov. 4, 2022

yeah, I mean imagination. Honestly, I don't see the clear difference between "fantasy" and "imagination". Is there any? And you did great work with rephrasing, thank you. I should be more precise with words 😊

Honestly, I don’t know how to explain it. Try asking it in a forum like Wordreference or English Stack Exchange, they’re far better at explaining the quirks of English.

How to make your content go viral