How to bring in more customers with high-quality content

Many of us know the phrase “Сontent is the king”, but what exactly does it mean, and how content may help companies to attract customers and outperform their rivals?

In the article, I’ll explain how any company can build a long-term relationship with customers, increase engagement and convert site visitors into warm leads.

Create a content strategy

First of all, you need a blueprint, a roadmap that explains all the steps you’ll take to attract your customers.

In other words, it’s a content strategy that will help you to create a wide range of high-quality pieces of content.

What you should point out in the blueprint:

- your ultimate goal

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- your resources — social media platforms, website, etc.

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- content formats that you plan to use

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- stages of content strategy

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Without a strategy, any content creation may be all for naught so I highly recommend not skipping this stage.

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Use online sources

Many company owners assume that their business website is the one and only source of communication with an audience.

At the same time, many companies have successfully used social media marketing for years to improve their performance and engage with their customers.

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Choose a social media platform that you like to build a relationship with your audience and reach your goals.

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I recommend considering Twitter, Youtube, or Facebook as the most popular and advanced media services.

Show, not tell

Today, most people prefer looking at images rather than reading long-form articles and blog posts.

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Hence, it is preferable to create image-based pieces of content: high-quality photos, infographics, roadmaps, and so on.

Describe through images the value of your product, explain the most important facilities and features of services, and show how to use your goods.

With the power of images, you’re more likely to provoke your audience’s interest and increase its engagement.

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Answer popular customers’ questions

Customers often ask the same questions again and again: “What is the delivery time?

", "How can I return a product?

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", "What to do if support doesn't answer a call?”.

If customers have an issue with your product, they are more likely to feel unsatisfied.

Cut off all the impediments in your customer’s way by creating a FAQ (frequently asked questions).

A FAQ article will help to answer some of the most popular clients' inquiries and enhance their experience with your business.

Create evergreen content

There are some formats of content that you can repurpose later for different goals: how-to guides, spreadsheets, introductory articles, and so on.

These pieces of content will help customers get to know your company better.

You can use this content for many years, because it explains the core ideas about your product or service, and gives answers to popular questions.

Analyze your data

All the labor will be for naught if nobody checks the performance of a content strategy.

One of the best ways to do this is to create KPIs (Key Performance Indicators) that will help you to analyze the results of your performance.

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Check the following metrics: the number of content pieces published per week, organic website traffic, and average session duration.

These data will help you to realign your content strategy if needed and improve it for better results.

- your ultimate goal;

;

- content formats that you plan to use;

- stages of content strategy.

Many of us know the phrase “content is king”, but what exactly does it mean, and how can content help companies to attract customers and outperform their rivals?

In this article, I’ll explain how any company can build a long-term relationship with customers, increase engagement and convert site visitors into warm leads.

your ultimate goal;

your resources — social media platforms, website, etc.

content formats that you plan to use;

stages of content strategy.

Show, don't tell

With the power of images, you’re more likely to pique your audience’s interest and increase its engagement.

Customers often ask the same questions again and again: “What is the delivery time?"

"How can I return a product?"

"What should I do if support doesn't answer a call?” If customers have an issue with your product, they are more likely to feel unsatisfied.

You can use this content for many years, because it explains the core ideas about your product or service, and answer to common questions.

All this labor will be for naught if nobody checks the performance of a content strategy.

This data will help you to realign your content strategy if needed and improve it for better results.

Many of us know the phrase “content is king”, but what exactly does it mean, and how can content help companies to attract more customers and outperform their rivals?

In this article, I’ll explain how any company can build long-lasting relationship with their customers, increase engagement and convert site visitors into warm leads.

Create a Content Strategy

First of all, you need a blueprint, a roadmap that explains all the steps you’ll take to attract customers.

In other words, you need a content strategy that will help you to create a high-quality content.

Things yYou Should Point Out in the Blueprint:

Use Online Sources

Many company owners assume that their business website is the one and only source of communication with their audience.

I recommend considering Twitter, Youtube, or Facebook as these are the most popular and advanced social media services.

Show, Don't Tell

Hence, it is more preferable to create image-based content: high-quality photos, infographics, roadmaps, and so on.

Describe through images the value of your product, explain the most important facilities and features of your services, and show how to use your goods.

Answer Customers’ Popular Questions

Customers often ask the same questions again and again: “How long will shipping take?"

"What should I do if support doesn't answer my call?” If customers have an issue with your product, they will feel unsatisfied.

Address all your customer’s pain points by creating an FAQ (frequently asked questions).

An FAQ article will help answer some of the most popular clients' inquiries and enhance their experience with your business.

Create Evergreen Content

There are some forms of content that you can repurpose later on for different goals: how-to guides, spreadsheets, introductory articles, and so on.

These will help customers get to know your company better.

Analyze Your Data

All your hard work will be for nothing if nobody checks the performance of your content strategy.

Check the following metrics: the amount of content published per week, organic website traffic, and average session duration.

In other words, you need a content strategy that will help you to create high-quality content.

Here are the Things You Should Point Out in the Blueprint: