sora's avatar
sora

Dec. 2, 2024

0
Do People Like Virtual Sushi?

Based on this article.
https://news.yahoo.co.jp/articles/f51504a1b518e25bd7c4bcc6863cd910863798ef?page=1

Unique, traditional, and, above all, delicious, sushi is the epitome of Japanese cuisine. Being Japanese as well as an avid sushi enjoyer myself, I find conveyor belt sushi restaurants one of the better options for eating out and having a good time with friends and family. As with many other specialized Japanese fast food restaurants, their dishes are not strictly limited to what they advertise: They offer ramen, fruit parfait, karaage(Japanese chicken nuggets) for instance, not to mention many new types of sushi, such as avocado, beef, and tempura. Their ingenuity and mindset of experimentation seem to have roots in their beginnings, when a company decided to combine the old and new, streamlining the process of serving the traditional Japanese fast food using newly-invented conveyor belts. In modern times, some unexpected turns of events seem to have pushed conveyor sushi restaurants into the next phase of evolution.

It began with Covid
For the last few decades, Japan was slow to adopt newer technologies due possibly to its aging population. The situation changed dramatically, however, with the arrival of the pandemic. Under the State of Emergency, restaurants and Izakayas (Japanese pubs) were forced to follow very strict rules aimed at curbing infection cases, such as keeping distance from each other, wearing masks, installment of hand sanitizers and plastic boards, and so on. To reduce human contact as much as possible, many big chain restaurants turned to new technology and introduced tablets for customers to order their food on, which we now see installed in most restaurants big and small.

"Licking Boy" scandal
Food chains at large suffered severely due to the pandemic and strict measures by the government, but a certain sushi restaurant had a different misfortune. One of the biggest sushi restaurant chain Sushiro was devastated when a video went viral where a teenage boy licked the tip of a soy sauce bottle on the table, which was to be shared among customers. Even though it wasn't their fault and could have happened to any other sushi restaurants, the trust Sushiro had in their food hygiene policy was severely damaged and they experienced a precipitous drop in their stock prices.

Virtual solutions for human risk
In an apparent attempt to prevent the recurrence of such incidents, Sushiro reduced the amount of sushi on the conveyor belt. The less sushi on the conveyor belt, the lower the "human" risk, their idea seemed to be. As a result, it is now quicker to just order your sushi on the tablet than browse and pick up sushi on the conveyor belt. Also, there was already a case against the conveyor belt system even before the pandemic. Since the taste of sushi deteriorates and the likelihood of food poisoning increases when it's not picked up soon, a piece of sushi is usually discarded after making a few rotations. This creates food losses, which are bad for the environment and business alike.

Instead, they made this conveyor-belt experience virtual. According to the article, Sushiro is increasing the number of restaurants with a big touch screen, a system dubbed "Dejiro"(portmanteau of "digital" and "Sushiro"). On the screen, you can see moving pictures of sushi on a conveyor belt, virtually recreating the browsing experience. Not only is this new way of business advantageous for the company, customers seem to like it too. The author of this article speculates that this is because it feels like a game—you look at the screen, waiting for delicious-looking pieces of sushi that you'd like to order, and you find some unexpected kinds of sushi that you'd never thought you wanted.

Is this what the future of sushi restaurants looks like?
Since it creates a win-win situation for both companies and their customers, the digitization of conveyor belt sushi restaurants seems unavoidable. However, is it really the only way? I remember a friend of mine saying "disappointed" when she saw almost nothing on the conveyor belt at Sushiro. You have to practically order everything on your touch panel to get your sushi. There is nothing unique about the experience anymore: No excitement for unexpected discoveries, no rushing to get your sushi before it gets out of your reach, no defining characteristics that makes a conveyor belt sushi restaurant special. Now, it's almost the same as any other fast food restaurants.

There is no denying that technology has made our lives convenient. However, a little bit of enjoyable inconvenience can make our lives a little more fun, more authentic, and more unique. I believe Japan is where technology meets tradition, and I hope we can strike a good balance between new inventions and old culture, just like how conveyor belt sushi restaurants started.

Corrections

Do People Like Virtual Sushi?

Based on this article.

https://news.yahoo.co.jp/articles/f51504a1b518e25bd7c4bcc6863cd910863798ef?page=1 Unique, traditional, and, above all, delicious, sushi is the epitome of Japanese cuisine.

Being Japanese as well as an avid sushi enjoyer myself, I find conveyor belt sushi restaurants one of the better options for eating out and having a good time with friends and family.

As with many other specialized Japanese fast food restaurants, their dishes are not strictly limited to what they advertise: They offer ramen, fruit parfait, karaage (Japanese chicken nuggets) for instance, not to mention many new types of sushi, such as avocado, beef, and tempura.

Their ingenuity and the mindset of experimentation seem to have its roots in their beginnings, when a company decided to combine the old and new, streamlining the process of serving the traditional Japanese fast food using newly-invented conveyor belts.

In modern times, some unexpected turns of events seem to have pushed conveyor sushi restaurants into the next phase of evolution.

It began with Covid .
For the last few decades, Japan was slow to adopt newer technologies due possibly to its aging population.

The situation changed dramatically, however, with the arrival of the pandemic.

Under the State of Emergency, restaurants and Izakayas (Japanese pubs) were forced to follow very strict rules aimed at curbing infection cases, such as keeping distance from each other, wearing masks, installment of hand sanitizers and, plastic boards, and so on.

To reduce human contact as much as possible, many big chain restaurants turned to new technology and introduced tablets for customers to order their food on, which we now see installed in most restaurants big and small.

"Licking Boy" scandal .
Food chains at large suffered severely due to the pandemic and strict measures by the government, but a certain sushi restaurant had a different misfortune.

One of the biggest sushi restaurant chains Sushiro was devastated when a video went viral whereof a teenage boy lickeding the tip of a soy sauce bottle on the table, which was to be shared among customers.

There are several "restaurant chains".

Even though it wasn't their fault and could have happened to any other sushi restaurants, the trust Sushiro had, trust in their food hygiene policy was severely damaged and they experienced a precipitous drop in their stock prices.

Virtual solutions for human risk .
In an apparent attempt to prevent the recurrence of such incidents, Sushiro reduced the amount of sushi on the conveyor belt.

Their idea seemed to be: the less sushi on the conveyor belt, the lower the "human" risk, their idea seemed to be.

As a result, it is now quicker to just order your sushi on the tablet than browse and pick up sushi on the conveyor belt.

Also, there was already a case against the conveyor belt system even before the pandemic.

Since the taste of sushi deteriorates and the likelihood of food poisoning increases when it's not picked up soonquickly, a piece of sushi is usually discarded after making a few rotations.

This creates food losseswaste, which areis bad for the environment and business alike.

The usual term is "food waste" rather than "food losses".

Instead, they made thise conveyor-belt experience virtual.

According to the article, Sushiro is increasing the number of restaurants with a big touch screen, a system dubbed "Dejiro" (portmanteau of "digital" and "Sushiro").

On the screen, you can see moving pictures of sushi on a conveyor belt, virtually recreating the browsing experience.

Not only is this new way of business advantageous forto the company, but customers seem to like it too.

The author of this article speculates that this is because it feels like a game - you look at the screen, waiting for delicious-looking pieces of sushi that you'd like to order, and you find some unexpected kinds of sushi that you'd never thought you wanted.

Is this what the future of sushi restaurants looks like?

Since it creates a win-win situation for both companies and their customers, the digitization of conveyor belt sushi restaurants seems unavoidable.

However, is it really the only way?

I remember a friend of mine saying "disappointed" when she saw almost nothing on the conveyor belt at Sushiro.

You have to practically order everything on your touch panel to get your sushi.

There is nothing unique about the experience anymore: No excitement for unexpected discoveries, no rushing to get your sushi before it gets out of your reach, no defining characteristics that makes a conveyor belt sushi restaurant special.

Now, it's almost the same as any other fast food restaurants.

There is no denying that technology has made our lives more convenient.

However, a little bit of enjoyable inconvenience can make our lives a little more fun, more authentic, and more unique.

I believe Japan is where technology meets tradition, and I hope we can strike a good balance between new inventions and old culture, just like how conveyor belt sushi restaurants started.

Feedback

Personally think you may as well order it off a digital menu as a digital conveyor belt, but it's an interesting concept.

sora's avatar
sora

Dec. 3, 2024

0

thank you!

Do People Like Virtual Sushi?


This sentence has been marked as perfect!

Based on this article.


This sentence has been marked as perfect!

https://news.yahoo.co.jp/articles/f51504a1b518e25bd7c4bcc6863cd910863798ef?page=1 Unique, traditional, and, above all, delicious, sushi is the epitome of Japanese cuisine.


This sentence has been marked as perfect!

As a result, it is now quicker to just order your sushi on the tablet than browse and pick up sushi on the conveyor belt.


This sentence has been marked as perfect!

Being Japanese as well as an avid sushi enjoyer myself, I find conveyor belt sushi restaurants one of the better options for eating out and having a good time with friends and family.


This sentence has been marked as perfect!

As with many other specialized Japanese fast food restaurants, their dishes are not strictly limited to what they advertise: They offer ramen, fruit parfait, karaage(Japanese chicken nuggets) for instance, not to mention many new types of sushi, such as avocado, beef, and tempura.


As with many other specialized Japanese fast food restaurants, their dishes are not strictly limited to what they advertise: They offer ramen, fruit parfait, karaage (Japanese chicken nuggets) for instance, not to mention many new types of sushi, such as avocado, beef, and tempura.

Their ingenuity and mindset of experimentation seem to have roots in their beginnings, when a company decided to combine the old and new, streamlining the process of serving the traditional Japanese fast food using newly-invented conveyor belts.


Their ingenuity and the mindset of experimentation seem to have its roots in their beginnings, when a company decided to combine the old and new, streamlining the process of serving the traditional Japanese fast food using newly-invented conveyor belts.

In modern times, some unexpected turns of events seem to have pushed conveyor sushi restaurants into the next phase of evolution.


This sentence has been marked as perfect!

It began with Covid For the last few decades, Japan was slow to adopt newer technologies due possibly to its aging population.


It began with Covid .
For the last few decades, Japan was slow to adopt newer technologies due possibly to its aging population.

There's nothing unique about the experience anymore: No excitement for unexpected discoveries, no rushing to get your sushi before it gets out of your reach, no defining characteristics that makes a conveyor belt sushi restaurant special.


There's no denying that technology has made our lives convenient.


However, a little bit of enjoyable inconvenience can make our lives a little more fun, more natural, and more unique.


I believe Japan is where technology meets tradition, and I hope we can strike a good balance between new inventions and old culture, just like how conveyor belt sushi restaurants started.


This sentence has been marked as perfect!

To reduce human contact as much as possible, many big chain restaurants introduced tablets for customers to order their food on, which we now see installed in most restaurants big and small.


Their ingenuity and mindset of experimentation seem to have roots in their beginnings, when a company decided to combine the old and new, streamlining the process of serving the traditional Japanese food using newly-invented conveyor belts.


To reduce human contact as much as possible, many big chain restaurants turned to new technology and introduced tablets for customers to order their food on, which we now see installed in most restaurants big and small.


This sentence has been marked as perfect!

According to the article, Sushiro is increasing the number of restaurants with a big touch screen, a system dubbed "Dejiro"(portmanteau of "digital" and "Sushiro").


According to the article, Sushiro is increasing the number of restaurants with a big touch screen, a system dubbed "Dejiro" (portmanteau of "digital" and "Sushiro").

On the screen, you can see moving pictures of sushi on a conveyor belt, virtually recreating the browsing experience.


This sentence has been marked as perfect!

Not only is this new way of business filled with advantages for the company, customers seem to like it too.


The author of this article speculates that this is because it feels like a game—you look at the screen, waiting for delicious-looking pieces of sushi that you'd like to order, and you find some unexpected kinds of sushi that you'd never thought you wanted.


The author of this article speculates that this is because it feels like a game - you look at the screen, waiting for delicious-looking pieces of sushi that you'd like to order, and you find some unexpected kinds of sushi that you'd never thought you wanted.

Since it creates a win-win situation for both companies and their customers, the digitization of conveyor belt sushi restaurants seems unavoidable.


This sentence has been marked as perfect!

However, is it really the only way?


This sentence has been marked as perfect!

I remember a friend of mine saying "disappointed" when she saw almost nothing on the conveyor belt at Sushiro.


This sentence has been marked as perfect!

You have to practically order everything on your touch panel to get your sushi.


This sentence has been marked as perfect!

Now, it's almost the same as other fast food restaurants.


One of the biggest sushi restaurant chain Sushiro was devastated when a video went viral where a teenage boy licked the tip of a soy sauce bottle on the table, which was to be shared among customers.


One of the biggest sushi restaurant chains Sushiro was devastated when a video went viral whereof a teenage boy lickeding the tip of a soy sauce bottle on the table, which was to be shared among customers.

There are several "restaurant chains".

The situation changed dramatically, however, with the arrival of the pandemic.


This sentence has been marked as perfect!

Under the State of Emergency, restaurants and Izakayas (Japanese pubs) were forced to follow very strict rules aimed at curbing infection cases, such as keeping distance from each other, wearing masks, installment of hand sanitizers and plastic boards, and so on.


Under the State of Emergency, restaurants and Izakayas (Japanese pubs) were forced to follow very strict rules aimed at curbing infection cases, such as keeping distance from each other, wearing masks, installment of hand sanitizers and, plastic boards, and so on.

"Licking Boy" scandal Food chains at large suffered severely due to the pandemic and strict measures by the government, but a certain sushi restaurant had a different misfortune.


"Licking Boy" scandal .
Food chains at large suffered severely due to the pandemic and strict measures by the government, but a certain sushi restaurant had a different misfortune.

Even though it wasn't their fault and could have happened to any other sushi restaurants, the trust Sushiro had in their food hygiene policy was severely damaged and they experienced a precipitous drop in their stock prices.


Even though it wasn't their fault and could have happened to any other sushi restaurants, the trust Sushiro had, trust in their food hygiene policy was severely damaged and they experienced a precipitous drop in their stock prices.

Virtual solutions for human risk In an apparent attempt to prevent the recurrence of such incidents, Sushiro reduced the amount of sushi on the conveyor belt.


Virtual solutions for human risk .
In an apparent attempt to prevent the recurrence of such incidents, Sushiro reduced the amount of sushi on the conveyor belt.

The less sushi on the conveyor belt, the lower the "human" risk, their idea seemed to be.


Their idea seemed to be: the less sushi on the conveyor belt, the lower the "human" risk, their idea seemed to be.

Also, there was already a case against the conveyor belt system even before the pandemic.


This sentence has been marked as perfect!

Since the taste of sushi deteriorates and the likelihood of food poisoning increases when it's not picked up soon, a piece of sushi is usually discarded after making a few rotations.


Since the taste of sushi deteriorates and the likelihood of food poisoning increases when it's not picked up soonquickly, a piece of sushi is usually discarded after making a few rotations.

This creates food losses, which are bad for the environment and business alike.


This creates food losseswaste, which areis bad for the environment and business alike.

The usual term is "food waste" rather than "food losses".

Instead, they made this conveyor-belt experience virtual.


Instead, they made thise conveyor-belt experience virtual.

Not only is this new way of business advantageous for the company, customers seem to like it too.


Not only is this new way of business advantageous forto the company, but customers seem to like it too.

Is this what the future of sushi restaurants looks like?


This sentence has been marked as perfect!

There is nothing unique about the experience anymore: No excitement for unexpected discoveries, no rushing to get your sushi before it gets out of your reach, no defining characteristics that makes a conveyor belt sushi restaurant special.


This sentence has been marked as perfect!

Now, it's almost the same as any other fast food restaurants.


Now, it's almost the same as any other fast food restaurants.

There is no denying that technology has made our lives convenient.


There is no denying that technology has made our lives more convenient.

However, a little bit of enjoyable inconvenience can make our lives a little more fun, more authentic, and more unique.


This sentence has been marked as perfect!

One of the biggest sushi restaurant chain Sushiro was devastated when a video went viral where a teenage boy licked the tip of a soy sauce bottle on the table, which is to be shared among customers.


Even though it wasn't their fault and could have happened to other sushi restaurants, Sushiro lost trust in food hygiene and experienced a precipitous drop in their stock prices.


The less sushi on the conveyor belt, the lower the "human" risk, their idea seems to be.


This creates food losses, which is bad for the environment and business alike.


Is this what the future of sushi looks like?


I believe Japan is where technology meets tradition, and I hope we can strike a good balance between new technology and old culture, just like how conveyor belt sushi restaurants started.


To reduce human contact as much as possible, many big chain restaurants turned to new technology, introducing tablets for customers to order their food on, which we now see installed in most restaurants big and small.


Even though it wasn't their fault and could have happened to other sushi restaurants, Sushiro lost customers' trust in their food hygiene policy and experienced a precipitous drop in their stock prices.


Even though it wasn't their fault and could have happened to any other sushi restaurants, Sushiro lost customers' trust in their food hygiene policy and experienced a precipitous drop in their stock prices.


There is nothing special about the experience anymore: No excitement for unexpected discoveries, no rushing to get your sushi before it gets out of your reach, no defining characteristics that makes a conveyor belt sushi restaurant special.


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