Advertising campaign for your school tuck shop

- It's actually great to have you on our team. Basically we have to reach out to all the students with the information about the replacement of all the unhealthy foods with their pro-health equivalents in our school tuck shop. It's the aftermath of the new initiative of the Ministery of Health to promote healthy eating in schools.
- And what will the tuck shop exactly sell now?
- Anything that's rich in nutrients, minerals and vitamins like fresh fruit, dried legumes, pasta cheese, brun with plain low-fat yoghurt, healthy pizza slices with fish or skinless chicken and lots of seasonal vegetables or lentils or chickpeas burgers served on wholewheat rolls.
- My presentiment is that I won't be a frequent client of this shop unless I'm virtually dying of hunger.
- Ok. What is your idea on how to hype the news?
- We could for example communicate it through the school radio station, make posters encouraging the students and teachers to try out the new menu and tape them on every classroom door. An announcement advertising the tuck shop's healthy makeover could also be placed on our school site. This way it will also get the interest of the parents. But can we expect any support from the owner of the tuck shop?
- Yes. I guess he's fully aware that what we're doing is not only to fight unhealthy eating habits, but also for the sake of his profits. Hence, it will not take long to convince him into investing in extra events like 'Free Apple Friday' or 'Free Carrot Monday'. He's also promised an early bird promotion; that is 5% off on all foods for the first two weeks since the offer is given a buzz and 10 % discounts for those who will make monthly orders for lunches.