色彩在营销和品牌中的心理学

与说服相关的色彩心理学是营销中最有趣且最具争议的方面之一。问题一直在于分析的深度。色彩理论是一个复杂而微妙的主题，但华丽的信息图很少超越了基本的涵盖水平。
绿灯侠不能把柠檬变成柠檬水，而我同样没有足够的能力就世界光谱进行明智的决策。但为什么这样一个潜在丰富多彩的对话如此坚定地变得肤浅呢？

共同的误解关于色彩
根据研究显示，这很可能是因为个人偏好、经验、成长背景、文化差异和语境经常使个体颜色对我们产生的影响变得模糊不清。因此，像黄色或紫色这样的颜色能够唤起某种超特定的情感的观点，与你标准的手相解读一样准确。

The Psychology of Color in Marketing and Branding
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.

The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.
Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colorful conversation so unwaveringly shallow?

Common misconceptions about color
As research shows, it’s likely because personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading.