品牌塑造中的色彩的重要性

首先，让我们来谈一谈品牌，这是与色彩感知有关的更重要问题之一，也是许多关于这个主题的文章所遇到问题的领域。
如上所述，对于不同的颜色，已经进行了无数次试图分类消费者的反应。
但事实是，颜色过于依赖个人经验，无法普遍转化为特定的感受。然而，在颜色感知中确实可以找到更广泛的信息传递模式。

The importance of color in branding
First let’s address branding, which is one of the more important issues relating to color perception and the area where many articles on this subject run into problems.

As mentioned, there have been myriad attempts to classify consumer responses to different individual colors:
But the truth is that color is too dependent on personal experiences to be universally translated to specific feelings. There are, however, broader messaging patterns to be found in color perceptions.