The rise of late night anime
This week, tens of thousands people on twitter celebrated 10th anniversary of starting "Madoka Magica" on the air.
Ten years ago, I was still a high school student and indifferent toward Japanese anime. Moreover, I didn't have enough time to watch TV in order to work hard on studying for university entrance exam. But, even if I watched just one episode of these popular anime, such as "Madoka Magica" and "STEINS; GATE", I would be addict to them.
This decade must be a golden age for late night anime, which are broadcasted on TV and targeting for teens and adult audiences. The movie of late night anime had never earned over two billion yen until "Madoka Magica" sat a new record.
Last year, twelve movies earned over two billion yen in Japan even though theaters restricted the number of seats. Two of them are late night anime. One is my favorite anime "Violet Evergarden" and the another is "Demon Slayer". Surprisingly, "Demon Slayer" earned over thirty billion yen and established a Japanese record.